This past friday i had the pleasure of heading up to jay peak to take advantage of the new snow that had fallen up there and the discount group rate at the water park. If you havent heard yet, jay peak just recently build the largest indoor waterpark on the east coast, and the most fun water park on the east coast as well. Jay peak does alot of advertising on TV with commercials featuring the idea of rasing your family and growing up with jay being an imporant part of life. Their commercials are well done and feature a great slogan 'Raise 'em Jay'. Since the water park opened in conjuction with a brand new hotel, everyone that i have spoken that has vitited ranted and raved about how much fun they had. I had seen the water park advertised in different magazines, newspaper articles and through discounts offered with lift tickets. Jay has added a perfect addition to what the mountain has to offer and now have a huge competitive advantage over the other mountains in the area. We were able to ski nearly a full day then hit the waterpark untill we were too tired to continue. If you have a day free and want to mix things up a bit this winter then take the trek to jay.
http://www.7dvt.com/2011jay-peak-pump-house-water-park
They also offer a great promotion to get mountain guests into the water park. With the purchase of a day ticket, skiers and riders are given a free pass into the water park. Unfortunately for season ticket holders such as myself, we are unable to get free passes to the water park. Upon my first visit to the water park, I asked if I would receive a free season pass to the water park as well. This question was followed with a disappointing response from the water park employee. Needless to say, I went into the park anyway and had a great time!
ReplyDeleteWow, that does sound like fun, and a strategic move to get people back to the mountain! It seems like a trend lately, the mountain is turning into a partial resort. Will that be the trick companies up here need to figure out? If the family doesn't want to ski the whole day, a water park is available. If the kids get bored of the largest water park on the East Coast, they can go skiing. I wonder what the true motivation of the water park was though, is it a move to get more people to the mountain with their extra funds? Or, a risky borrowed financial endeavor that hopefully comes through for them. Either way I can't wait to get to the water park and see it for myself!
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