Is space the next bilboard?

So lately I have been noticing that there has been alot of videos online that have to do with sending things into space via weather balloons and using them as advertising tools.  Could space be the next be thing for markting products.  I have to agree that it does bring a wow factor, especially if you want to get the point across that your product makes something indestructable as seen here
http://www.prdaily.com/marketing/Articles/10525.aspx

RedBull has also take a liking to the space game with a new project of breaking the world free fall record last year but unfortunatly had to cancel the jump. It was called RedBull Strato  .http://www.redbullstratos.com/
Go pro has featured a comercial of robot being caried into space and floating around the earth while being filmed by one of thier new cameras.
http://www.youtube.com/watch?v=0XjaCd9gj98



so is space the next marketing gem? could get interesting