Will it Blend?

I was reading through prdaily and came across an article which focused on  the success of a company called Blendtec.  This company is the prime example of a business that chose to make an attracting  repetitive video that never failed to amaze its viewers.  The videos featured one of blentec's newest blenders and random objects.  Its easier if you watch it than me explaining it

This is one of many viral videos that drew instant popularity to Blendtec.  These videos are unmatched in their marketing gold.  It seems as though if a company is able to create a great video that captivates audiences, you are bound to see an increase in sales.  With so many people using smart phones these days viral videos like this one become popular in a matter of hours, where in the past it might take a few days.  Our instant access to online content has sped up the marketing process.  If your video is gold, its going to become extremely poplar instantly and the same goes in regards to a poor video, people will put it away faster than ever before.

A downside i have seen to this instant content viewing is that these videos have a much shorter life cycle.  It seems as though most marketing strategies do.  The majority  has viewed a popular video in 3 days.  I am drawn to believe that we will only see the life span of viral videos and marketing campaigns become shorter and shorter.

http://prdaily.com/marketing/Articles/11223.aspx

Non Profits still advertising in powerful ways

One of my roomates is an english major and has recently been working once a week at a local radio station interviewing the bands that come into the studio to play live and promote their music.  This radio station is a non profit station is is done purely to keep local music alive and promoted.  I is amazing and awesome(in my opinion) that this radio station is helping to advertise local bands for free!  In todays' current marketing world, its extremely hard to promote your product for free over a public forum except for social media.  Especially in the music world, radio spots dont come along very often for small local bands that have great music.  This is a radio station that promotes music because they care about spreading new quality sounds, they dont look to profit off of the songs they play.  I cant think of other companies that do this type of promotion and simply to help get the word out for many clients.  Free advertising still exists if you can find it.

New Breed Marketing

Over the past 2 months I have been working as an intern at New Breed Marketing as an even coordinator.  New Breed has a variety of different , which mostly focus on business-to-business marketing strategies.  I work under their main account, which is UVM Continuing Education.  This program at UVM controls the Summer and winter courses that are offered to any college student, and high school students looking to catch up, or get a head, with their credits.  Over the past  two months some of my duties have included radio ad under writing for the various programs that are offered through their ‘Summer U’ program, creation of product giveaways to aid in drawing attention to the summer programs.  In addition I have been  involved in the brainstorming process for new events, slogans, and new social media strategies.  At times I feel as though I am not doing very much at  New Breed, waiting for a new task or the approval of someone higher up in the organization.  Overall I admit that I might not enjoy the event coordinating aspect of this account, but I have not eliminated the idea of event coordinating in an industry I have a passion for.  Everyone at New Breed Marketing is very knowledgeable and approachable which makes for a comfortable working environment.  The head of the company speaks almost every Thursday morning to the entire office and I have found this to be the time when I am learning the most.  Last week he spoke of brand equity and how this intangible aspect of a business is what New Breed Is moving towards focusing on for future accounts. He noted the positioning of New Breed Marketing, itself, for the future as well and how we want to ensure clients that we understand what they do and how we work efficiently to assist them in teaching them how to better market their business.    Emotion is a large portion of trying to win the business of doing work for a company that wants to better their position in the market.  It is a big deal for a person bringing in an outside firm, and  a very emotional decision as well.   Will their job be at risk if this doesn’t work out, will this be a partnership that will boost the company or cost it thousands of dollars? 

                I have enjoyed working in a small business because I am able to get a better feel for how everything operates.  I see the communication with clients and the interaction between account managers and the design team.  In the future I hope to understand more of the relationship with the clients and how an account manager works with the client to transform their needs into what New Breed is capable of doing.