Friday, March 23, 2012
Non Profits still advertising in powerful ways
One of my roomates is an english major and has recently been working once a week at a local radio station interviewing the bands that come into the studio to play live and promote their music. This radio station is a non profit station is is done purely to keep local music alive and promoted. I is amazing and awesome(in my opinion) that this radio station is helping to advertise local bands for free! In todays' current marketing world, its extremely hard to promote your product for free over a public forum except for social media. Especially in the music world, radio spots dont come along very often for small local bands that have great music. This is a radio station that promotes music because they care about spreading new quality sounds, they dont look to profit off of the songs they play. I cant think of other companies that do this type of promotion and simply to help get the word out for many clients. Free advertising still exists if you can find it.
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It's so great that there are still some ways to promote something for free, but yes, they are so difficult to find. In a perfect world, all media outlets should help promote something for free if it's for a good cause or to help someone out (like a local band). It's really sad that so much of the world is profit-driven and doesn't do anything unless it benefits them.
ReplyDeleteThis is the reason I really enjoy being a Zumba instructor, because we have the power and passion to donate our time to raise money and awareness for great causes. Instructors are constantly doing everything they can to help organizations like Susan G. Komen, Women Helping Battered Women, and Donate Life! It's just part of the Zumba culture to want to help people, and no monetary compensation is EVER needed. I hope that we can make this free promotion trend stronger and focus more on helping people improve their lives instead of making a buck.
That is great that this non profit radio station works to promote local bands. This shows that they actually care. Even though they may not be looking at it as a strategy, this way be a great strategy. One of these bands may make it big and if this happens they will most likely take care of the radio station that helped them become a hit band. Its good to see that free advertising still exists.
ReplyDeleteI think this is a great thing to do. I am still pleasantly surprised every time i see an ad for certain values on T.V. Although it is a promotion for a website (values.com) it is interesting to see a website promoting something other than a product...
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